What happens if you take a little risk and create a wedding video with a difference? Just watch this and see for yourself in 5 minutes:

The risk is that you may turn off some relatives and friends. The reward: You get a wedding worth remembering, a video worth watching for your live, over 30 Mio. views on YouTube, an appearace on TV and over USD 20.000 in donations. 

Big question: What does this tell you for your business or your life in general? Think about it. What happens if you just take a little risk next time and create something different.

I firmly believe that marketing is just about the most important activity of any business out there. By this, I don't mean the marketing department or its managers and their activities in the traditional sense. In my view, we are all marketers when we are part of a team trying to make a company successful no matter what our job title says. Marketing means trying to create something useful, help it spread around and putting the customers at the very center of our actions. In the light of this, I just found a beautifully crafted presentation by Siva Ram. Its a great inspiration containing key statements such as:

get to know your customers

make it simple

break the rules

think different

success is directly proportional to perseverance

So just lean back, enjoy this great piece by Siva and get inspired.